WORK WITH THE WORLD’S BEST CONTENT STRATEGISTS
Brightrock is a research and consulting firm built around one thing: understanding how organic content performs at a large scale. Our insights are developed by a team of leading experts and has already been applied by the biggest creators and media teams.
Our strategists have worked with
MrBeast
Stokes Twins
Alan's Universe
MrBeast 2
MrBeast Gaming
Preston
Beast Philanthropy
Brianna
Rebecca Zamolo
Brave Wilderness
Law By Mike
Futcrunch
Kwebbelkop
Talent Recap
CutMrBeastStokes TwinsAlan's UniverseMrBeast 2MrBeast GamingPrestonBeast PhilanthropyBriannaRebecca ZamoloBrave WildernessLaw By MikeFutcrunchKwebbelkopTalent RecapCutMrBeastStokes TwinsAlan's UniverseMrBeast 2MrBeast GamingPrestonBeast PhilanthropyBriannaRebecca ZamoloBrave WildernessLaw By MikeFutcrunchKwebbelkopTalent RecapCutMrBeastStokes TwinsAlan's UniverseMrBeast 2MrBeast GamingPrestonBeast PhilanthropyBriannaRebecca ZamoloBrave WildernessLaw By MikeFutcrunchKwebbelkopTalent RecapCut
Matt Slays
Matthew Beem
Jeremy Ethier
Teachingmensfashion
Mike Shake
Rob Landes
Checkpoint
Stokes Twins Top Videos
Alana Cho
MoreCrunch
Here's Marvin
Mark Vins
Beem Gaming
CheckBlox
Beem TeamMatt SlaysMatthew BeemJeremy EthierTeachingmensfashionMike ShakeRob LandesCheckpointStokes Twins Top VideosAlana ChoMoreCrunchHere's MarvinMark VinsBeem GamingCheckBloxBeem TeamMatt SlaysMatthew BeemJeremy EthierTeachingmensfashionMike ShakeRob LandesCheckpointStokes Twins Top VideosAlana ChoMoreCrunchHere's MarvinMark VinsBeem GamingCheckBloxBeem TeamMatt SlaysMatthew BeemJeremy EthierTeachingmensfashionMike ShakeRob LandesCheckpointStokes Twins Top VideosAlana ChoMoreCrunchHere's MarvinMark VinsBeem GamingCheckBloxBeem TeamHOW IT WORKS
From signing up to your first collaboration in six clear steps. Everything happens inside the Brightrock Workspace — strategist profiles, requests, agreements, and the work itself.
- 1Step 01
Sign up for Workspace
Head to workspace.brightrock.com and create your free account in under a minute.
- 2Step 02
Create your profile
Tell us about your channel, audience, and what you're trying to unlock.
- 3Step 03
Browse our strategists
Filter by specialty, niche experience, and past collaborations.
- 4Step 04
Request a collaboration
Send a request directly to a strategist with the scope and timing that fits.
- 5Step 05
Sign the agreement
Sign the engagement letter inside Workspace — no email back-and-forth.
- 6Step 06
Work together
Kick off in the shared workspace: notes, reviews, deliverables, weekly cadence.
ABOUT US
Research and consulting company focused on how people actually consume content.
We study human psychology, behavior, and neuroscience to understand what keeps people watching, what loses attention, and what makes content feel satisfying to the viewer. Based on that, we build strategies that help content reach a wider audience and hold attention for longer.
The depth of our understanding
Latest performance reviewWhat hooks an audience and pulls them into watching the video.
What keeps an audience watching beyond the initial opening of the video.
What makes the viewer feel like the experience was worth coming back for.
How recommendation systems find an audience and what metrics are valuable.
Standardized Testing
LiveEvery Brightrock strategist passes the same four-stage examination. The test is rebuilt continuously against the most up-to-date research in retention, behavior, and platform mechanics — so a 90‑plus score today actually means something today.
- 01Theory & FrameworksAudience psychology, pacing, story-density
- 02Audience AnalysisLive data from real channels, blind-graded
- 03Practical Channel AuditEnd-to-end teardown of an unfamiliar channel
- 04Senior Review PanelDefended in front of three lead strategists
Q&A
Quick answers to the questions we hear most often.
How long does a typical engagement run?+
Most consulting engagements run 3–6 months. In-house strategy placements are open-ended and reviewed quarterly.
Do you work with channels under 100k subscribers?+
We do, when there's a clear thesis for growth. Most of our clients are between 100k and 30M, but the bottleneck is the work, not the size.